Job Description :
The Director Marketing identifies the highest potential market opportunities and leads the Consumer Division to deliver them.
Responsibilities:
Long Term Responsibilities -
- Create strong Category Business Plans to deliver long term topline and bottom-line objectives
- Leverage Consumer Insights to deploy Product Development Briefs
- Annual Plan Responsibilities
- Ensure NPA (New Product Adaptation) timelines to deliver annual topline
- Be the key keeper of category margin (cost side)
Activities
Business Planning and Strategic Leadership Provide thought leadership to the division on consumer insights and competitive understanding. Set long term strategy to move category development (topline and bottom-line) in line with division portfolio strategy. Ensure annual financial plans are on strategy.
New Product Development
Create Product Development Briefs to ensure long term business objectives are being appropriately addressed. Through Associate/ Assistant Marketing Managers, provide oversight to cross-functional project teams working on in-year NPA projects. Engage with Directors across functions to ensure that the team receives appropriate cross functional support in their projects.
Market and Business Monitoring
Monitor the market at the category level to ensure that the division is quick to spot emerging market trends and to ensure that an appropriate and timely response is in place. Monitor Category sales to spot emerging trends and ensure appropriate response in case of internal/ external issues through interaction with other functions within the client .
Consumer Marketing and External Communications Lead the development of strong consumer marketing skills within the organization. Craft and deliver retailer communication regarding consumer insights, and new developments in the category. Set strategy to drive growth of the category via consumer promotions or advertising in the appropriate media. Attend sales calls as the subject matter expert on Consumer Marketing issues.
People Development
Ensure that the team of Assistant/ Associate Marketing Managers develops strong Consumer Marketing skills. Create a strong bench. Lead career planning discussion with AMMs, provide training and development support and to provide appropriate coaching and career planning input
Supervisory Responsibilities:
Assistant/ Associate Marketing Managers
Minimum Requirements
- Equivalent Education Level Requirement
- Bachelor degree.
- Business School graduate preferred.
Experience Required:
- Minimum 5 years experience in consumer marketing in a business selling packaged goods to consumers or to retailers
- Strong experience in all four on a national brand or retailer brand
- Well versed in “general management” approach as opposed to classical “marketing focused” approach to business management
- 3 years or more experience managing at least 1 sub-ordinate.Must have strong people skills to work within diverse team and to ensure cross functional co-operation.
Knowledge Required
- IRI/ Retail-link – strong understanding of the systems as well as the terminology and strategic usage
- Must be able to use MS Office products. Required deep expertise in PowerPoint and in Excel
- Must have very clear understanding of CPG P&L and managing of a business to deliver P&L outcomes.
Thanks & Regards
Mayur,
Lorven Technologies Inc,
101, Morgan Lane, Suite 209
Plainsboro, NJ-08536
Work : 609-799-4202 X 102
Cell   : 609-672-0085
Fax: 609-799-4204/609-918-9608
Web: www.lorventech.com
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